How the polls got it so wrong
Not all the pollsters got it wrong. On the morning of the election, a set of strikingly accurate predictions was slapped on David Cameron’s desk. They had been compiled by Jim Messina and Lynton Crosby, the strategists who had been running a campaign derided as dull and repetitive. But, as their research showed, it was also effective. Messina is now back in his office in Washington DC.
‘We predicted 312 seats that morning to Lynton,’ he says.