Skiing holidays have a problem. They’ve lost their sense of adventure. Yes, the first flurries of winter which arrived recently provoke excitement, and the lure of the mountains is still strong. What’s lacking, however, is the sense of discovery, anticipation, and of reaching dizzying new heights.
This is no surprise, for the Alps have been entertaining winter tourists since 1864 when a group of Englishmen visited St Moritz ‘out of season’ as a bet. In its infancy, skiing was the preserve of the aristocracy, who holidayed only in the most chic resorts — the likes of Courchevel, Cortina and St Moritz — perilously hurling themselves down the mountains wearing plus-fours.
More recently, tour operators have gone to enormous lengths to broaden the sport’s appeal and entice those who prefer flopping on sun loungers to frolicking in the cold.
