Why Ryanair is the best airline
According to Richard Branson, the secret to running a successful airline is to keep the staff happy. They will, in turn, be nice to the passengers, who will themselves be happy and flock to fly. A charming if naive theory. Virgin Atlantic, run on this principle, has teetered on the edge of insolvency for years.
Ryanair chief executive Michael O’Leary, on the other hand, doesn’t seem especially obsessed with the morale of either his cabin crews or his passengers.